These are my products (CD package, music video and release poster) all together. I created a house style so that they would all link together in some way and so that the audience would understand this and know that they are all part of and advertising the same products; I used the same font everytime I used the artist's name (Keaton Henson) and similar fonts to complement this, similar colours and scenery, and mise-en-scene and layout to connect them all together.
Fonts: For my products, I used three different fonts, 'Skinny', 'Plain Print', and 'Times New Roman'
I chose to use skinny and Plain Print as they both look handwritten, which I think both fit in very well to the acoustic genre which is often assocciated with homemade things. They both also look simple which also fits into the acoustic genre, yet at the same time they are blod enough to stand out against the backgrounds to make it apparent that they are important pieces of text that the audience must read; I used this especially to catch the viewers eye as both fonts are 'different' to others you would usually see on a poster, and are more assocciated with the 'art' and 'acoustic music' cultures.
I used Times New Roman for the small-print in my ancillary pieces as they give the product a professional finish as they are seen as formal fonts. I also used Times New Roman on the informative parts of my ancillary pieces, such as underneath the title on my poster; it explains where the audience may download/buy the artists work which is also important for the audience to read, which is why I used formal font. It gives it a more professional appearance.
In my pieces, I used a combination of warm and cold colours, suck as browns and soft yellows/oranges (album poster mainly), and blue and green, so I used mainly soft and natural colours. This fit into my acoustic genre which is often associated with nature and peace. The warm colours could connote love and romance, which fit into the the themes of love and relationships.
In my pieces there is also a lot of contrast between darkness and light, for example, the sky is usually white or a light blue, but the bottom is usually a dark colour such as brown, which connotes the boy's inner struggles. This is also seen on my CD back where the sky is a light blue, but my character is wearing dark clothes and contrasts with his surroundings, which could connote that he feels out of place.
I asked my audience whether they thought my pieces fit well together and I got very positive feedback such as "Yes, I really like them!" and "I think they fit in really well together."
No comments:
Post a Comment