Thursday, 29 September 2011

Camera experiments

Lighting (time of day, use of shadow, use of lighting, etc)

Shots and angles

Colour

Weather conditions

Pan, zoom and tilt

Storyboard for my first idea

Props and equipment list

The photos are just a few snapshots of me practising filming (and people filming me (top)), and showing what equipment a have used.



I used tripod to keep the camera in places, reduce shakiness, etc, and the actual film camera.

Locations

First Idea

After my research, I finally put together my first idea; my main character will be walking forwards whilst everyone else is gong backwards. In the first shot, my main character (a young girl, preferably around 16-18) will be in an unfamiliar setting, such as a forest or a field, without much of an idea of how she got there, and throughout it will become more apparent as to how she got there as the video unfolds. As she goes forwards, the things happening around her happen in reverse, which will show the audience what happened to her and how she got to where she is.

I thought I could make the things in reverse around her look quite effective such as people walking and doing activities backwards, rain going upwards, wind blowing in the opposite direction, etc.

To make the girl walk forwards while everyone goes backwards, I will film the girl walking in reverse while other people and things happen normally, and then I will play the film in reverse and it will seem as though the girl is normal whilst other things are backwards. I partially got the idea from this from Coldplay's "The Scientist" video, where Chris Martin (The singer) is walking backwards and everything is happening in reverse, and partially got the idea from the Slipknot video for "Vermillion" where the world around the girl is moving to fast for her to keep up with, and I also like her jagged movements. Although the movements of my character walking forwards may look a little odd, I like this because it makes her different and stand out even more so, and it relates to the idea behind the video; basically the video shows the girl being different and on her own, and although the world is a bit backwards, she is still being herself when everyone else frowns upon it. This idea came from the lyrics in the song I have chosen, "Still let me tell you that I love who you are"; this shows that it is good to be yourself and that you should stay true to being who you are.

Thursday, 22 September 2011

Stop motion

Stop motion is an animation technique where either the camera is continually stop and started or numerous photos are taken and put together into a film, usually to give animated characters movement. A  prime example of stop motion film is the 'Wallace and Gromit' series, created by Nick Park of Aardman.




I was looking at existing media products on YouTube when I came across a few 'stop motion' videos that I enjoyed, so I uploaded them onto my blog to refer to. I liked them and after watching them thought about the possibility of somehow incorporating the use of stop motion into my music video.

 




Tuesday, 20 September 2011

Themes and ideas before storyboarding

Before I began my official storyboard, I thought I'd note a few ideas I came up with to add to what I eventually come up with.

Themes: Every song has its own key theme to it; a majority of acoustic songs are about love or a past experience/memory, so I think key themes for my music video should be about love and time/age.
I recently watched the video for 'The Scientist' by Coldplay for inspiration for my theme of time as I love the way in the video everything is going backwards instead of the usual straightforward course of a video. I thought about using this in my video, for example, instead of the character walking forwards, they walk backwards and their surrounding also do this, or the subject may walk forwards and their surroundings go backwards. I also thought about age, and maybe the subject in my video ages throughout the story? They may grow older or younger (changing the actor for a younger or older actor that resembles the previous one), but it's an idea that needs developing and is in early stages.



Balloons: As the 'Sarah /minor' is quite a dreamy, 'floaty' song, I wanted to somehow incorporate the use of balloons in the video I will make. Generally, everyone likes ballons: they can connote happiness, youth, fun, celebration (birthdays), parties, childhood, and even hopes and love, so the use of balloons in my music video could imply any of these things.
Also, as male artists appeal to a mainly female audience and attract female attention, I will try and make my video slightly more suited to that of a female audience. To continue my idea of using balloons, I looked at existing media products, such as adverts, that incorporated balloons in them so I first looked at the 'Miss Dior Cherie' advert:

   
^The magazine advert

^ The Television advert (Director's Cut version)

I love the use of balloons in these adverts; I like the use of colour, and I like the lighthearted, dreamy atmosphere that they add to the already cheerful and 'fun'advert. I like the idea of the balloons floating away (I also like the idea of the character floating away with the balloons, but it would be far too hard for me to recreate!), and I thought about something along these lines happening in my video. I also had the idea of the balloons popping at the end; the balloons floating away would be quite a peaceful ending, whilst the balloons popping would make more of a dramatic ending, so I will consider which version I will use for my video. 

Thursday, 15 September 2011

Audience and costume style

 The target audience age for my music video will be around 14+ so the viewers can fully appreciate the music as it is usually teenagers and more mature viewers who tend to listen to acoustic music, but the song is really something that could be played on the radio and the majority of people would enjoy listening to it.

Usually, acoustic musicians have a certain style to them in the way they dress, so I decided to research into how acoustic artists dress and why they appeal to their audience.
As acoustic music can be closely related to folk and indie music, I will focus on folk and indie styles in my research as well as acoustic styles as they are so closely linked. I also looked closely at existing musicians and used examples of their clothing choices.

For my video, I'm not yet sure if the subject of my video will be male or female, so I will research into costume for both genders.

Female costume research:




  hairstyle ideas ^





 Hats?





 Clothing ideas ^ 

Existing artists                                                                            



  





male costume research:             

 hair (commonly moderately long/messy)                                                                                    

 




 clothing ^


existing artists









                                                             

Song choice and contact with artist

The song I have chosen to use for my music video is called "Sarah Minor" by acoustic artist Keaton Henson;  he is a moderately new artist who is continually rising in popularity, and the song should appeal to quite a range of audiences as it is a lighthearted love song that people can relate to and will enjoy listening to.
As I do not own the song, I had to contact the artist and ask for their permission to use it, so I emailed Keaton Henson directly;  the photo below is our conversation and his email of confirmation.
 



The song itself is about unconditional love and the artist's lost love; it's about how although his 'love' may not have been perfect, he loved her reguardlessly ("I love who you are"), and how although they are now apart and no longer together, they will "always be close".
 

Lyrics 
And I know that there's friction
between me and you,
I know that you're uncomfortable,
believe me, I do.
I know that it's hard for you to tell me the truth.
But while we are doing so,
Sarah, I love you.

And though your skin's sheet white
And your arms carry scars.
Your hair isn't clean much,
your lungs black with tar.
And god, you love to argue,
you can't play guitar.
But still, let me tell you
that I love who you are
Still let me tell you
that I love who you are.

Love, young love
I hope you are well
At least we now both
have a story to tell
Young love, I feel
You know me better than most
In spite of real distance, we'll always be close,
In spite of real distance, we'll always be close.

Golden Brown was our soundtrack
a long time ago
We spent all our days in the lines
outside shows
And I still remember this day,
a long time ago
I walked through the rain for you,
you said to "go home,"

Young love, young love
I hope you are well
At least we now both
have a story to tell
Young love, I feel
You know me better than most
In spite of real distance, we'll always be close,
In spite of real distance, we'll always be close.

Narrative

A narrative is the way a story is told in the music video so that the components are arranged and organised to make sense to the audience




(this post needs finishing...)

Genre

For my music video, I have chosen to use music from the acoustic genre as lately acoustic music is becoming increasingly popular, for example, new artists such as Ed Sheeran and Keaton Henson. As a result of this, I have decided to research into the conventions of music videos and how I can apply and relate these into my acoustic music video.
Acoustic music is made up of music that primarily or only uses instruments which make sound through completely acoustic means, instead of via electric or electronic means.
In the 1990's, seeing the rising popularity of the television show MTV Unplugged, acoustic performances by music artists who usually used electronic instruments were informally referred to as "unplugged" performances.



1. NewtonFaulkner -
2. Keaton Henson -
3.

Camera work is a main part of a music video such as camera movement, angles and shot types; as acoustic music is generally quite slow and calm, the camera movement in acoustic videos is usually quite slow to reflect this and allow the viewer to understand the meaning of the video. Also, acoustic videos commonly use a variety of camera shots and angles as acoustic artists are usually moderately creatively and tend to show this in their work. This being said though, at the same time, a lot of acoustic artists seem to have a very simple video with only only a few different camera shots and tend to just focus on the artist singing and/or playing an instrument, usually a guitar.
Here are examples of these two point:

 

1. Elliott Smith - Angeles
2. Ed Sheeran - Small Bump


The mise-en-scene is a huge part of a music video; it can determine the meaning of the whole piece and make a big impression on the viewer. The mise-en-scene in film is refers to everything in the composition of a shot; this can include lighting, costume, sound, props, colour, location, set design and decor, framing, and space. Usually an acoustic music video will tell a story, so it may range from two people simply walking on a sunny day, or if the artist is singing of a lost love the video may be a little more bleak and grey, so just small aspects of the mise-en-scene can tell a lot about the video, such as the weather, scenery, or even just the lighting.
Here are two more examples:



1. Joshua Radin - Rather be with you
2. Keaton Henson - Party Song


Editing in a music video is one of the most important parts, and though it may not be the most noticed part of a piece of film, it is always there and makes a huge difference to the video.
Jump cuts are largely used in music videos as they jump from the location in one scene to another where the band may be singing and playing music.
Also, the speed and pace of the editing in the video is almost always in sync with the song playing so it fits together and makes sure the video reflects the track playing.
Reaction shots are often used in music videos; a reaction shot is when the shot cuts away from the main scene in the video to show a character's response to some kind of statement made by another character, or  an event or action; this is usually used with the narrative in the music video to tell a story and to establish the relationship between two or more people to the viewer.
These videos, in a way, show this;  although the first song is by an electronic-dance band, I think it's a video that displays my points, and the second video is an acoustic song that in a way also displays this:



1. Hadouken! - Turns the lights out
2. Plain White Tees - Hey there Delilah   ?

Wednesday, 14 September 2011

Moodboard

This is my moodboard for acoustic music; it focuses on fashion, cd covers, artists and instruments regarding that of the acoustic genre.

Tuesday, 13 September 2011

Theories

Hypodermic Needle Theory

The "Hypodermic needle theory" suggests that mass media has a direct and immediate effect on its audiences, and implies that audiences take in the information from the media text, which injects the information (like a needle) without any effort from the audience and is absorbed by them unchallenged.
This theory was created when mass media was still fairly new  (radio and cinema had existed for less than 2 decades). Governments used this to communicate a message and propaganda was produced to try and influence people's way of thinking; an example is German Propaganda using this to indoctrinate a mass audience in Europe during the first World War.


Reception Theory

Individuals interpret a text differently because of each of their individual backgrounds, for example, gender, age, and ethnicity affected how different people read the same text.


Genre Theory


Audience Theory

By itself, a media text has no meaning until it is read or decoded by an audience.

A history of music videos

In 1894, the first example of an illustrated song called "Little Lost Child" was created; using a 'Magic Lantern' (an early type of image projector) a series of still images were projected onto a screen to live audiences. Illustrated songs were a type of performance art and a popular form of entertainment in the US in the early 20th century.

In 1926, many musical short films were produced by the arrival of "talkies" (sound films).

1956 saw the rise of the television and also the rise of new popular music as TV introduced the stars.

In 1964, shot in black-and-white, The Beatles starred in their first feature film (A Hard Day's Night), and in 1965 they film another 10 films which are then used to promote their album releases; this is the start of video promotion.

In the 1960's-70's, many more artists began using promotional clips, and "filmed inserts" were used by UK artists on TV if the artists couldn't play live; these include The Rolling Stones, The Who, The Moody Blues and The Doors, who were early artists who produced music videos.

In the 1970's, British TV show "Top of the Pops" began playing music videos, and in 1981 MTV was launched in the U.S, beginning by airing 'Video killed the radio star' and created 24-hour-a-day music channels.



In 1983, Michael Jackson's 14 minute video for 'Thriller' was released; it is often referred to as the greatest music video ever created, selling over 9 million units, and is the most influential pop music video of all time.


In 1986, 'Sledgehammer' by Peter Gabriel used animation and special effects, and would go on to be a huge success, winning 9 MTV Video Music Awards.



 The 1990's-2000's saw the rise of the directors when their names began to appear in the credits of the music videos, such as Michel Gondry and Hype Williams.

In 2005, YouTube was created making the viewing and sharing of music videos easier than ever before, and the launch of various social networking sites, such as Myspace and  Facebook, had similar results.

Here are some of the most famous and most viewed YouTube music videos:

 
Lady Gaga's music video "Bad Romance" made headlines in 2010 by becoming the most-viewed video on YouTube with 130 million views and then over 350 million views by early 2011. 
It was beaten by the video for Justin Bieber's song "Baby", which had over 500 million views by early 2011.


  
'Pork and beans' by Weezer (2008) shows how people can now become famous through YouTube, and in the video shows numerous examples of this by starring online celebrities.

  
Rebecca Black's 'Friday' is another example of an artist becoming famous for their music videos via the use of the internet and sites such as YouTube. 

Thursday, 8 September 2011

Research, inspiration and video analysis

For my research into music videos, I began by looking at existing music videos for inspiration and decided to upload a few onto my blog that particularly caught my attention and influenced me. I also analysed them a little to explain what I like about them and how they may help me in my project.

I like this video (it's not the band's original but made by 'punktAT') because I really like the soft, warm lighting used, and I also really like how in places there are two pieces of faded footage playing over the top of each other, so you can still see both pieces of footage but it gives the whole piece a really nice effect, and I would love to use this in the music video of my own.
I also like the colours and use of costume in the video; it makes it look very modern and up-to-date and something the target-audience can relate to, but at the same time the warm lighting makes the video seem a little more 'vintage' at the same time.
I also liked the editing and how the whole video has been put together; although there doesn't seem to be a clear narrative except for the girl as the main focus, I like it how the shots sometimes change with the beat of the music, I also like it how the footage has a sort of 'home-made' feel about it as though someone has filmed it on their own film camera, but I think this is a really effective way of filming the music video.



 
I like this video because I really like the use of the hand-held camera and also the variety of shots and angles the camera uses, for example, close-ups, long shots, eye level and low angles, and the tracking shots made by a person on another skateboard (which I thought was a great idea and really effective).
I also really like the uses of light and colour at different times of day, such as the soft light when shot in the morning and the silhouettes when filmed at dusk, and I also like the combination of this and the location, such as the light shining through the trees, the light in the snowy scenes, and the contrast between the darkness and the light in the sparkler shot and how you can only vaguely see the figure's face and a few lights, which I think creates mystery; the light also shows a sort of narrative, where at the beginning it is around morning/midday through to the night when the characters run away into the darkness.
I also liked at 2.20 where the camera focuses on the figure and then unfocuses and the screen blurs a little, and when director plays with time, for example, when the character performs a trick on his skateboard in slow-motion, and when the figure has a sparkler and the footage is being played backwards.
I really like how this video is like one big experiment with light, shots, and camera effects, and I would really like to use a few of these experiments in my music video.




I chose this video because of the way it's filmed; it's not a smooth, continuous film, but like a piece of stop-motion footage - I couldn't find out whether it actually is or not, but it does look like it's made up of lots of photographs joined together, which would explain the girl's jumping movements. I also like it how the people in the background are in fast-forward whilst the girl is almost in slow-motion.
Unlike the previous music videos I uploaded, this video has a clear narrative, like a story to it; on a website, the band explains: 
"The concept of the "Vermilion" video follows a young woman whose life is completely out of phase with the rest of the world. For every day that goes by her, she grows further away from her imprint of time in this reality. All she can do is stand alone and contemplate her isolation. Throughout the video, the only things in balance are her visions of the members of Slipknot in her subconscious." This explains why everything is in fast forward and she seems slower. 
I quite like the idea of having a story to my music video, and it's something that I will think about and most likely experiment with before I decide on a definite video.

Introduction

My name is Alice Saunders and I'm an A2 Media student at the King's School, Ottery St. Mary, and this is my Media blog to show my planning, research and development of my coursework.



The possible briefs I could have chosen from for my coursework are:

1.
A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

- A website homepage for the band

- A cover for its release on CD

- A magazine advertisement for the CD


2.
A short film in its entirety, lasting approximately five minutes, which may be live action or animated or a combination of both, together with two of the following three options:

- A poster for the film

- A radio trailer for the film

- A film magazine review page featuring the film



I have chosen brief no.1, to make a promotion package for the release of an album, to include a music promo video as I'm quite into music and I feel I'd be able to do this task better, but at this moment in time I haven't made the decision of which two of the three ancillary tasks I should do yet, so I will give the ancillary tasks a little more thought whilst I'm planning and researching for my coursework.