Thursday, 8 September 2011

Research, inspiration and video analysis

For my research into music videos, I began by looking at existing music videos for inspiration and decided to upload a few onto my blog that particularly caught my attention and influenced me. I also analysed them a little to explain what I like about them and how they may help me in my project.

I like this video (it's not the band's original but made by 'punktAT') because I really like the soft, warm lighting used, and I also really like how in places there are two pieces of faded footage playing over the top of each other, so you can still see both pieces of footage but it gives the whole piece a really nice effect, and I would love to use this in the music video of my own.
I also like the colours and use of costume in the video; it makes it look very modern and up-to-date and something the target-audience can relate to, but at the same time the warm lighting makes the video seem a little more 'vintage' at the same time.
I also liked the editing and how the whole video has been put together; although there doesn't seem to be a clear narrative except for the girl as the main focus, I like it how the shots sometimes change with the beat of the music, I also like it how the footage has a sort of 'home-made' feel about it as though someone has filmed it on their own film camera, but I think this is a really effective way of filming the music video.



 
I like this video because I really like the use of the hand-held camera and also the variety of shots and angles the camera uses, for example, close-ups, long shots, eye level and low angles, and the tracking shots made by a person on another skateboard (which I thought was a great idea and really effective).
I also really like the uses of light and colour at different times of day, such as the soft light when shot in the morning and the silhouettes when filmed at dusk, and I also like the combination of this and the location, such as the light shining through the trees, the light in the snowy scenes, and the contrast between the darkness and the light in the sparkler shot and how you can only vaguely see the figure's face and a few lights, which I think creates mystery; the light also shows a sort of narrative, where at the beginning it is around morning/midday through to the night when the characters run away into the darkness.
I also liked at 2.20 where the camera focuses on the figure and then unfocuses and the screen blurs a little, and when director plays with time, for example, when the character performs a trick on his skateboard in slow-motion, and when the figure has a sparkler and the footage is being played backwards.
I really like how this video is like one big experiment with light, shots, and camera effects, and I would really like to use a few of these experiments in my music video.




I chose this video because of the way it's filmed; it's not a smooth, continuous film, but like a piece of stop-motion footage - I couldn't find out whether it actually is or not, but it does look like it's made up of lots of photographs joined together, which would explain the girl's jumping movements. I also like it how the people in the background are in fast-forward whilst the girl is almost in slow-motion.
Unlike the previous music videos I uploaded, this video has a clear narrative, like a story to it; on a website, the band explains: 
"The concept of the "Vermilion" video follows a young woman whose life is completely out of phase with the rest of the world. For every day that goes by her, she grows further away from her imprint of time in this reality. All she can do is stand alone and contemplate her isolation. Throughout the video, the only things in balance are her visions of the members of Slipknot in her subconscious." This explains why everything is in fast forward and she seems slower. 
I quite like the idea of having a story to my music video, and it's something that I will think about and most likely experiment with before I decide on a definite video.

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